Stories alone boasted twice as many daily active users as its rival counts in total in 2018, with 500 million active users to the 239 million of Snapchat. The latter may have been pilfered from Snapchat, but in terms of sheer user numbers it soon left its rival in the dust.
#Active users on instagram series#
Instagram Stories launched in 2016, which allows users to upload a short series of photos, which are deleted after 24 hours. Video sharing was added to the photo-sharing app in 2013, which mimicked the popular app Vine at the time. Rounding out the top 10 include: #Instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #like4like, #followme.The Keyword Optimization Cycle simplifies finding the best keywords by providing a template to effectively structure your research process. If you're looking for some suggestions, Oberlo published a list of the 100 best Instagram hashtags for likes in 2019. There are other options – and Instagram does allow up to 30 hashtags per post. However, marketing experts agree if your content isn't actually about love, don't use that hashtag. Those images that have blue as the dominant color generation 24% more interest than those with red as the dominant color.įinally, when it comes to hashtags, #love remains the most popular on Instagram. Users also apparently like some space in photos – as those with more background (negative or white space) get 29% more likes than those without.Īnd users certainly aren't colorblind. Superviral suggested that images with a single dominant color17% more interest than images with multiple dominant colors, while images with texture had higher engagement rates with 79% more interest than those with low texture. Brands need to consider the photos they post. SproutSocial reported that 100 million photos are posted daily! If a picture tells a thousand words that means there are literally an encyclopedia worth of stories posted each and every day. Technology related topics should be posted on Mondays or Tuesdays at 2pm, and education on Thursdays at 4pm or 5pm.īut as all social media experts noted there is no really bad time – and given different time zones and international markets it is about the message and image as much as anything. Personal care is best posted on Thursdays or Fridays at 1pm, 2pm or 3pm. Non-profits do better on Tuesdays at 4pm or 10am, while e-commerce related posts should be made on Thursdays at 9pm or 4pm, and Healthcare on Wednesdays or Sundays at 9am. Food at 12 noon on Fridays, and retail on Tuesdays, Thursdays and Fridays, also at noon. Travel posts are best on Fridays from 9am until 1pm, while entertainment-specific posts should be made on Tuesdays and Thursdays from 12pm noon until 3pm. Superviral offered even more specific data, and broke it down by key times.
SproutSocial's research found that weekdays between 10am and 3pm were the most ideal times. Those looking to make a splash on Instagram need to consider carefully when to post. Interestingly, males account for 51% of total users on Instagram. By contrast 70 million users are in Brazil, 69 million in India and 40 million in Russia. Only about 11% of active users are in the United States, but the 2020 estimates are that it will still account for some 112.5 million American users. Moreover, 70% of users turn to Instagram to look up a brand, while 60% of users learn about new products via the social media service. What sets Instagram apart from other social media services is in the fact that 80% of accounts actually follow at least one business or brand, and 200 million "Instagrammers" actively visit business profiles daily. This will only capture Snapchat's user base as only the user can see how much engagement their post has received." "The recent move is a competitive move with Snapchat. "From my understanding, Instagram's recent leap into hiding their likes will cultivate a non-judgmental environment for its users that will increase the number of posts being submitted to the platform," explained Faruqui.
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